LittleRedBookLittleRedBook
New
🌟 Join Our Creator Program

Share Your Life, Connect with Style

Join millions of users sharing authentic lifestyle content.
Discover trends in beauty, fashion, travel, and more.

🎁 Special offers for early creators

placeholder hero

What is Little Red Book

Little Red Book is a lifestyle sharing platform where users discover and share authentic experiences about beauty, fashion, travel, and daily life.

  • Authentic Content
    Share real experiences and connect with like-minded people
  • Trending Topics
    Discover the latest in lifestyle, beauty, and fashion
  • Global Community
    Connect with users worldwide sharing similar interests
Benefits

Why Choose Little Red Book

Discover why millions of content creators are switching from TikTok to Little Red Book (Xiaohongshu) for lifestyle sharing.

Unlike TikTok's short videos, share detailed reviews, photos, and long-form content about lifestyle, beauty, and fashion experiences.

In-depth Content Creation
Shopping Integration
Global Community

How to Start on Little Red Book

Begin your content creator journey in four easy steps:

Key Features of Little Red Book

Discover why millions choose Xiaohongshu for lifestyle sharing and shopping

Multi-Format Content

Create engaging photo diaries, long-form reviews, and short videos all in one platform

Bilingual Community

Connect with both Chinese and international users in your preferred language

Smart Shopping Guide

Tag products in your posts and earn from your recommendations

Lifestyle Categories

Explore and share content in beauty, fashion, travel, food, and more

Trust & Authenticity

Verified purchase badges and real user reviews you can trust

Creator Analytics

Track your growth with detailed insights and engagement metrics

Stats

Why Users Love Little Red Book

Join millions of users sharing authentic lifestyle experiences

Active Users

200M+

Monthly Users

Content Categories

30+

Lifestyle Topics

Daily Posts

1M+

User Reviews

FAQ

Frequently Asked Questions About Little Red Book

Have another question? Contact our support team or check our help center.

1

What is Little Red Book (Xiaohongshu)?

Little Red Book (Xiaohongshu) is China's leading lifestyle sharing platform where users share authentic reviews and experiences about beauty, fashion, travel, and daily life. It combines social media with e-commerce features.

2

How is it different from TikTok?

Unlike TikTok's short-video focus, Little Red Book allows for more detailed content sharing including photo collections, long-form reviews, and in-depth guides. It also offers direct product links and shopping integration.

3

Can I use Little Red Book if I don't speak Chinese?

Yes! Little Red Book supports multiple languages and has a growing international community. You can create content in English or other languages while reaching both international and Chinese audiences.

4

How can I make money on Little Red Book?

Content creators can earn through various ways including affiliate marketing, brand collaborations, and direct product sales. Our shopping integration makes it easy to monetize your influence.

5

What type of content performs best?

Authentic, high-quality content about lifestyle topics performs best, especially in categories like beauty, fashion, travel, and food. Detailed reviews, personal experiences, and practical tips are highly valued by our community.

6

How do I grow my following?

Focus on creating authentic, valuable content regularly, engage with your audience, use relevant hashtags, and participate in community trends. Our algorithm promotes quality content to interested users.

Join the Global Little Red Book Community

Start sharing your lifestyle journey today