Share Your Life, Connect with Style
Join millions of users sharing authentic lifestyle content.
Discover trends in beauty, fashion, travel, and more.
🎁 Special offers for early creators

What is Little Red Book
Little Red Book is a lifestyle sharing platform where users discover and share authentic experiences about beauty, fashion, travel, and daily life.
- Authentic ContentShare real experiences and connect with like-minded people
- Trending TopicsDiscover the latest in lifestyle, beauty, and fashion
- Global CommunityConnect with users worldwide sharing similar interests
Why Choose Little Red Book
Discover why millions of content creators are switching from TikTok to Little Red Book (Xiaohongshu) for lifestyle sharing.



How to Start on Little Red Book
Begin your content creator journey in four easy steps:
Key Features of Little Red Book
Discover why millions choose Xiaohongshu for lifestyle sharing and shopping
Multi-Format Content
Create engaging photo diaries, long-form reviews, and short videos all in one platform
Bilingual Community
Connect with both Chinese and international users in your preferred language
Smart Shopping Guide
Tag products in your posts and earn from your recommendations
Lifestyle Categories
Explore and share content in beauty, fashion, travel, food, and more
Trust & Authenticity
Verified purchase badges and real user reviews you can trust
Creator Analytics
Track your growth with detailed insights and engagement metrics
Why Users Love Little Red Book
Join millions of users sharing authentic lifestyle experiences
Active Users
200M+
Monthly Users
Content Categories
30+
Lifestyle Topics
Daily Posts
1M+
User Reviews
Frequently Asked Questions About Little Red Book
Have another question? Contact our support team or check our help center.
What is Little Red Book (Xiaohongshu)?
Little Red Book (Xiaohongshu) is China's leading lifestyle sharing platform where users share authentic reviews and experiences about beauty, fashion, travel, and daily life. It combines social media with e-commerce features.
How is it different from TikTok?
Unlike TikTok's short-video focus, Little Red Book allows for more detailed content sharing including photo collections, long-form reviews, and in-depth guides. It also offers direct product links and shopping integration.
Can I use Little Red Book if I don't speak Chinese?
Yes! Little Red Book supports multiple languages and has a growing international community. You can create content in English or other languages while reaching both international and Chinese audiences.
How can I make money on Little Red Book?
Content creators can earn through various ways including affiliate marketing, brand collaborations, and direct product sales. Our shopping integration makes it easy to monetize your influence.
What type of content performs best?
Authentic, high-quality content about lifestyle topics performs best, especially in categories like beauty, fashion, travel, and food. Detailed reviews, personal experiences, and practical tips are highly valued by our community.
How do I grow my following?
Focus on creating authentic, valuable content regularly, engage with your audience, use relevant hashtags, and participate in community trends. Our algorithm promotes quality content to interested users.
Join the Global Little Red Book Community
Start sharing your lifestyle journey today